Target names Lisa Roath chief marketing officer

Target Corporation today announced that Lisa Roath has been named executive vice president and chief marketing officer. In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations. She joins Target’s leadership team effective immediately and will report to Cara Sylvester, executive vice president and chief guest experience officer.  

“Lisa’s detailed understanding of the retail landscape, her experience leading teams to deliver strong business results, and her deep knowledge of and empathy for our guests make her the ideal candidate to steward Target’s brand and grow our relationship with guests,” said Sylvester. 

A 17-year Target veteran, Roath most recently served as senior vice president of food and beverage merchandising. She led the team through a period of growth as Target grew its annual food and beverage sales by more than $5 billion since 2019. During that time, Roath’s focus on innovation helped quadruple the number of emerging brands in its assortment. Before that, she held a variety of leadership roles across the company, including on its pricing and promotions and merchandising teams.