7-Eleven Seeks Innovative Supplier Products

DAVID ORGEL

WHITE SULPHUR SPRINGS, W.Va. — 7-Eleven is urging manufacturers to help boost the convenience store company’s innovative products pipeline, said Joseph DePinto, president and chief executive officer. The Dallas-based retailer, which operates more than 7,200 stores in North America, is focusing on elimination of poorly performing SKUs to prepare for new items. “I’m asking you to work with us in identifying innovative items,” DePinto told a supplier-heavy audience at the Grocery Manufacturers Association/Food Products Association Executive Conference here. “We’re looking for new customer solutions and trends,” he added. “Let us know, and we’ll get it into our stores. Products not selling are being narrowed and deleted. So we’ve got the shelf space. We’re open to trying anything new that makes sense.”

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