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A&P in Supermarket Reality Show

MONTVALE, N.J. – A new reality television show debuting this month offers entrepreneurs a chance to get their home recipes onto the shelves of A&P stores.

Jon Springer, Executive Editor

July 9, 2013

1 Min Read
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MONTVALE, N.J. – A new reality television show debuting this month offers entrepreneurs a chance to get their home recipes onto the shelves of A&P stores.

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"Supermarket Superstar" is scheduled to begin airing July 22 on the Lifetime cable network. The 10-episode show will feature a competition between home cooks to get their products into production as a brand to be launched in A&P stores. Tom Dahlen, identified as a buyer for A&P, and Sam Martin, A&P’s chief executive officer, will appear as judges.

More news: A&P Shoppers Tout Store Brand in Video

Winners will also get $10,000 prize and $100,000 worth of product development from Dine Marketing and Mattson. Actress Stacy Keibler will host, and other judges include celebrity chef Michael Chiarello; cookie mogul Debbi Fields of Mrs. Fields Cookies; and branding expert Chris Cornyn of Dine Marketing.

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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