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Ahold Delhaize tests new site for autonomous micro store

Portable AH To Go outlet uses grab-and-go technology

Russell Redman

November 26, 2019

3 Min Read
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The 150-square-foot cashierless AH To Go store offers a shopping experience with frictionless checkout.Ahold Delhaize

Global food retailer Ahold Delhaize is pushing ahead with its testing of frictionless checkout.

With technology partner AiFi, Ahold Delhaize’s Albert Heijn grocery chain has deployed the AH To Go portable digital store at Amsterdam’s Schiphol Airport. The 150-square-foot cashierless store brings a “grab and go” shopping experience based on AiFi’s NanoStore, an auto-checkout, micro convenience store.

The freestanding AH To Go store now sits on the Jan Dellaert Square in front of Schiphol Plaza after being transported on a tractor trailer truck from its initial test site at Albert Heijn’s headquarters in Zaandam, Netherlands, where it has been piloted since September.

“The airport is a perfect place for autonomous stores. Travelers are very aware of their time and need food and drinks at a variety of hours. We are very happy to collaborate with Albert Heijn to bring more convenience and delight to busy travelers,” Steve Gu, co-founder and CEO of Santa Clara, Calif.-based AiFi, said in a statement. “This speaks to the original design thinking behind NanoStore: to make a plug-and-play, modular store so it can be easily placed and moved where people need it the most.”

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The freestanding AH To Go store currently sits on the Jan Dellaert Square in front of Schiphol Plaza near the airport in Amsterdam.

AiFi’s solution combines artificial intelligence (AI), edge computing and scalable sensor fusion technology to provide the checkout-free operation. The company’s software identifies the products that shoppers are taking off the shelves and uses cameras and shelf-weight sensors to determine their purchases. Items removed from the shelf and then put back aren’t charged. No personal data is retained, and all servers are located on-site.

Related:Ahold Delhaize USA pilots Amazon Go-style store

Customers use a debit or credit card to open the door of the store and then enter, take the products they want, walk to the exit — where their purchase is displayed and payment processed automatically — and then leave.

Products sold at AH To Go include ready-to-eat foods like sandwiches, wraps, salads and side dishes; pre-cut fruit; yogurt and milk; bottled water, juice and soft drinks; and a range of other convenience-focused meal, snack and beverage options, with a focus on healthy items.

“Speed and convenience are paramount for our travelers. We are happy to give a stage to this innovation from Albert Heijn and are naturally extremely proud that we can be the first to offer visitors to Schiphol the benefits of checkout-free shopping,” commented Irene Muysson, head of retail, food and beverage and commercial services at Amsterdam Airport Schiphol. “We are constantly looking at how we can improve the shopping experience through the use of new digital technologies.”

Related:Ahold Delhaize USA to bring frictionless checkout to more stores

Last week, Ahold Delhaize’s U.S. arm unveiled “lunchbox,” a small-format store concept employing frictionless checkout technology.

Retail Business Services (RBS), part of Ahold Delhaize USA, said is testing lunchbox at its office in Quincy, Mass. For the project, RBS partnered with digital solution provider UST Global to develop the store, which will allow customers to make cashierless purchases by scanning in as they enter, selecting items and then walking out.

Plans call for a lunchbox store to be piloted at another RBS office in 2020, an RBS spokeswoman said, adding that talks about a future rollout of the concept are ongoing.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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