Aldi and Lidl cut their prices as shoppers head into the holiday season

As more shoppers are trading down due to high food prices, no-frills German discount grocery chain Aldi is cutting prices on its top items ahead of the holiday season, the Batavia, Illinois-based retailer said Wednesday.

“We know saving money has never been more important, and it’s especially important for our shoppers as they head into the busy holiday season. That’s why we are dropping prices on some of our most popular items in order to make the biggest impact on our customers’ grocery bills,” said Scott Patton, VP of national buying, in a statement. “As we kick off the busiest time of year for buying groceries, we want our shoppers to know we are focused on giving them the best possible prices so they can focus on celebrating the holidays with their friends and families.”

As part of Aldi’s Price Promise strategy, lower prices will be in categories such as fresh and frozen vegetables, baking ingredients, ground beef, bacon and select cheeses through the end of the year.

In September, discount rival Lidl introduced rotating price cuts on more than 100 items in all of its more than 170 stores.

“We recognize that inflation and rising food prices are impacting many families and we hope to give more relief through this Fall price-cutting campaign,” said Lidl US Chief Product Officer and EVP of Purchasing Stefan Schwarz, in a statement announcing the price drop. “We are committed to offering all of our customers the best value in our stores every day, and we continue to invest in additional ways for customers to save money when we know it matters most.”