Aldi Targets Price Reductions in St. Louis Market

O’FALLON, Mo. — Seeking to boost traffic among a shopper base troubled by rising food prices, Aldi said it would lower prices by 12% to 27% on more than 100 of its top-selling items at 60 stores serviced by its O’Fallon division here in a nine-week pilot program that may eventually be replicated in additional Aldi markets. “We are purposely picking the items that are fast movers because we feel the customers will pick up on that. We’re hoping to get a good boost in store traffic,” Paul Piorkowski, vice president of the O’Fallon division, told SN in an interview Friday. “We want to pay for this by increasing our foot traffic in the stores.” The program is the first of its kind for Aldi, the everyday-low-price, limited-service operator with national headquarters in Batavia, Ill. “With inflation strong and a lot of prices going up in the grocery industry, we feel the timing is impeccable to do something like this,” Piorkowski said.

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