Demoulas ‘Flattered’ by Customer-Built Website

JON SPRINGER

TEWKSBURY, Mass. — Demoulas Supermarkets finally has a website, but it’s not the work of the company — it was instead created by a customer.

Mydemoulas.com, a website launched late last year, provides store locations and hours, weekly sales circulars and a history of the Demoulas company, which operates 62 DeMoulas and Market Basket stores in Massachusetts and New Hampshire. It has become the Internet’s primary source of information about the chain, which has never had a website of its own.

The site was created last year by Michael Devaney, a freelance Web designer based in Manchester, N.H. Devaney built the site reportedly after he was frustrated being unable to quickly find the hours of a local store.

David McLean, operations manager for Demoulas, told SN that the company was aware of the mydemoulas site and “flattered” that a customer took the time to create a Web presence for it. The chain, he added, is currently working on its own website with a different designer.

“All good things come in time,” McLean said. “To be honest with you, we have looked at the [Web] medium for some time, and it’s something we’re working on. But we’re very appreciative and humbled that one of our customers would do something like this.”