EXECUTIVE CHANGES: FRESH BRANDS NAMES HOENECKE VP, FINANCE...SEARS' CREATES PRESIDENT OF RETAIL POST 2004-07-19 (1)

FRESH BRANDS NAMES HOENECKE VP, FINANCE

e said last week it has appointed Jon Hoenecke as vice president of finance, a new position in the company. He has worked in the retail grocery industry for 10 years, most recently as vice president of finance for Roundy's Retail Division, Milwaukee. Prior to his position at Roundy's, Hoenecke was with the Milwaukee office of Ernst and Young.

SEARS' CREATES PRESIDENT OF RETAIL POST

NEW YORK -- Sears, Roebuck & Co. shook up its executive ranks last week in an effort to ensure its investment in the off-mall format will succeed. The nation's largest department store chain said it created a new executive position -- president of Sears retail -- which will include oversight of the company's off-mall store format, as well as responsibility for all existing U.S. full-line and specialty stores. At the same time, Sears said Mark Cosby, president of full-line stores, left the company "to pursue other interests." The company said it launched an external search to fill the new role. Chief Executive Officer Alan Lacy will handle the president of Sears retail duties on an interim basis until an executive is found.