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Expect high prices, more self-checkout, and robots in 2024

WGA chief says several economic factors will determine how industry reacts

Bill Wilson, Senior editor at Supermarket News

January 18, 2024

1 Min Read
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Wisconsin Grocers Association (WGA) President and CEO Brandon Scholz says grocery prices will remain high and self-checkout and robots will continue to take over the store floor, reports Wisconsin Business.

Scholz’s predictions appeared in a message he provided to the Wisconsin Bankers Association’s Wisconsin Economic Report.

Scholz said inflation rates are still “crushing” food and grocery prices despite inflation calming to around 3%.

The WGA leader warned that grocery prices will not come down any time soon due to higher wages and other workforce factors, including energy costs.

Scholz said the retail industry still has not seen workforce levels return to allow grocers to operate efficiently, and the wages and benefits that increased during the pandemic are not showing any signs of retracting.

With prices remaining high shoppers will continue to buy in bulk and make decisions based on price in 2024, according to Scholz.

A smaller workforce will mean more checkout lanes will be turned into self-checkout lanes and automation, including more robots in the aisles, could be the “new normal,” Scholz said.

 

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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