Family Dollar Names Smith VP of Marketing

MATTHEWS, N.C. — Family Dollar Stores here announced today that it has named Donald G. Smith to the position of vice president — marketing. He will report to Robert George, executive vice president and chief merchandising officer. “Effectively coordinating our promotional activity with in-store advertising is a critical component of our Treasure Hunt strategy and other traffic-driving initiatives,” said George. “Don’s expertise in small-box retailing and the consumer product industry will help us increase customer traffic through more cost-effective marketing and promotions.” Prior to joining Family Dollar, Smith served as vice president, sales and marketing, at Perrigo Nutrition. He has held similar positions with General Nutrition Centers and Nabisco Foods Groups. Smith holds an MBA from the University of Rochester.

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