Inserra to open first independent PriceRite

The first PriceRite discount store to be owned and operated by an independent member of the Wakefern Food Corp. cooperative is set to open in Garfield, N.J., this summer, Wakefern said Tuesday. The store is also to be the first PriceRite in New Jersey.

The store will be owned by Inserra PriceRites, a division of Inserra Supermarkets, which owns 22 ShopRite stores in New York and New Jersey. PriceRite’s other 55 stores are owned by Wakefern.

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The 41,000-square-foot store is at the site of former A&P that closed in 2012. PriceRite is self-service discount format that does not run a weekly ad or do traditional advertising but offers a full range of groceries and fresh items. Customers are encouraged to use their own bags or to buy them as needed for 10 cents each, which benefits the environment while containing costs.

"I am so excited and grateful to have been given this opportunity by my family to open an Inserra PriceRite in Garfield," Lawrence Inserra III, president of Inserra PriceRites, said in a statement. "Our family has been in the grocery business for 60 years and they have left me with an amazing blueprint, which has taught me to always take care of the people you work with and for. I look forward to working with an incredible team for an incredible town and hope that amongst a variety of competition, our quality, price and people attract the community to PriceRite."

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