Kroger Announces Investment in Dallas

CINCINNATI — Kroger Co. here on Friday said it would invest $150 million in north Texas to fuel a store-building spree including five new Marketplace stores and three other store expansions.

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Kroger also said it would expand fuel facilities and renovate existing stores in the Dallas-Fort Worth market. The growth initiative will create more than 1,700 full- and part-time career opportunities that offer competitive pay, health care plans, retirement options, product discounts and other incentives, the retailer said.

Kroger has said it would focus investment on so-called “fill-in” markets where it can gain share at attractive returns.

Read more: Texas Kroger Workers Ratify Pact

"Kroger is a company that is focused on smart, strategic growth and providing a highly satisfied customer shopping experience. Dallas is a market that continues to attract new residents and retailers because of its economic strength and stability," Bill Breetz, president of Kroger’s Southwest division, said in a statement. "We've operated here since 1958. In that period, we've grown our footprint to 85 stores and 43 fuel centers. We've successfully reached this point by closely monitoring the unique needs of this market and evolving to meet the requests of our customers."

New Marketplace stores and fuel centers are scheduled to be built in the Texas towns of Forney (opening in 2014) as well as Bartonville, North Richmond Hills, Lewisville and Granbury (all expected to open in 2015). Kroger Signature stores in Flower Mound, Irving and Rockwell are all to be expanded, the retailer added.

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