New York City ShopRite supermarkets add digital displays to checkout area

Grocery TV has announced the addition of 32-inch digital displays to its new Front End product line, which is located in one of the most high-traffic areas of the store. Currently launched in a group of ShopRite supermarkets within the NYC DMA, Grocery TV's new displays will continue being installed in more stores across its network.

"As marketers look for ways to better communicate with household decision-makers throughout the physical store, [we need] to create offerings that both improve the shopper experience and create high-impact touch points for retailers, brands, and agencies to better connect with their customers," said Mike Pollack, Chief Revenue Officer at Grocery TV.

Grocery TV's front end displays are visible to shoppers walking through the aisles, passing by the front perimeter of the store, and those waiting in line to pay— providing access to brand or retailer messaging and helping reduce perceived wait time. They're also likely to be seen multiple times throughout the shopper journey. Similar to the company's broader network, these front end displays can be bought programmatically, have full video capabilities and can target audiences on a national or regional level.

Grocery TV recently expanded its product line to include the store entrance, and is rolling out digital in-store media for all major areas of the store, including service departments, center store, and pharmacy.