Retailers still see positive effect from baking at home
Some see pandemic trend continuing to drive sales in the category
October 3, 2023
Baking quickly emerged as one of Americans’ favorite pastimes during the pandemic, and some supermarket operators are looking to keep the trend alive with online and in-store classes.
Although home baking has clearly subsided from its 2020 peak, observers see a lingering interest in the activity, which they say is helping buoy retail sales of baking ingredients.
In a report published earlier this year called “Home Baking: Trends and Opportunities,” research firm Packaged Facts predicted that retail sales of baking products would continue to increase in the coming years as more consumers enjoy it as a hobby. The firm projected average sales gains of 1.2% annually through 2027 for all baking products.