Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News
Sponsored By
Unified to Use Nielsen Analytics
LOS ANGELES — Unified Grocers here said Wednesday it has selected Nielsen as its analytics and insights provider to provide information for the exclusive use of its retail members.
December 4, 2013
1 Min Read
LOS ANGELES — Unified Grocers here said Wednesday it has selected Nielsen as its analytics and insights provider to provide information for the exclusive use of its retail members.
Follow @SN_News for updates throughout the day.
According to Sue Klug, senior vice president and chief marketing officer for Unified, "Using Nielsen's best-in-class analytics services is a game-changer. The relationship with Nielsen gives our retailers a real strategic advantage. The sophisticated tools available through Nielsen mean we can help our retailers drive their top line sales, and that's a win-win because when our retailers sell more, we do too."
Klug said approximately 700 stores have agreed to allow Unified to collect their point-of-sale data as part of the new "Scan Advantage" program — data for which Unified will apply Nielsen's analytics to help the stores gain deeper insights into customer purchasing patterns and more quickly identify growth opportunities.
Read more: Unified Sets Hispanic Promotions for 2014
You May Also Like
