Unified to Use Nielsen Analytics

LOS ANGELES — Unified Grocers here said Wednesday it has selected Nielsen as its analytics and insights provider to provide information for the exclusive use of its retail members.

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According to Sue Klug, senior vice president and chief marketing officer for Unified, "Using Nielsen's best-in-class analytics services is a game-changer. The relationship with Nielsen gives our retailers a real strategic advantage. The sophisticated tools available through Nielsen mean we can help our retailers drive their top line sales, and that's a win-win because when our retailers sell more, we do too."

Klug said approximately 700 stores have agreed to allow Unified to collect their point-of-sale data as part of the new "Scan Advantage" program — data for which Unified will apply Nielsen's analytics to help the stores gain deeper insights into customer purchasing patterns and more quickly identify growth opportunities.

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