Wal-Mart Rolls Out New Ad Slogan 2007-09-17

Wal-Mart Stores last week said it was unveiling its first new advertising tag line in 19 years: Save Money. Live Better, replacing the iconic Always Low Prices message that has defined the giant retailer for a generation. TV ads carrying the new message began airing last week and feature a lifestyle theme in which customers are shown enjoying the money they have saved by shopping