Retailers Join ‘Be Food Safe’ Campaign

WASHINGTON — Nearly 40 retailers are providing their customers with food safety information and tips through the “Be Food Safe” campaign launched by the U.S. Department of Agriculture and the U.S. Partnership for Food Safety Education, officials said. Be Food Safe utilizes colorful, modular icons and photography to illustrate basic safe food-handling practices. Retailers using these icons for display in stores, and in other forms of customer outreach, are helping to restore confidence in the food supply, which surveys show has dropped despite a reduction in the overall rate of foodborne illnesses, according to Shelley Feist, executive director of the PFSE. “By adding the reach of retailers and suppliers using the consistent ‘Be Food Safe’ messaging, we will be able to get important reminders in front of consumers where they shop,” added Bryan Silbermann, chairman of PFSE and president of the Produce Marketing Association.

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