A Look at Family Fare's Wholesome New Branding

SpartanNash's $18.3 million investment in a colorful branding revamp at a number of Family Fare stores throughout Western Michigan is expected to help boost store sales trends. The “keeping it real” initiative focuses on wellness and local products while creating a fun experience for the shopper and highlighting what is new and fresh throughout the store, the company said.Photograph courtesy of Family Fare