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Albertsons Brings Digital Marketplace to Life

New platform to highlight specialty, beauty, wellness products from third-party sellers. The new service will feature specialty, beauty and wellness products from third-party sellers as well as provide the retailer with data to help identify consumer trends.

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Albertsons digital marketplace
In an effort to make hard-to-find products more accessible to a wider consumer base, Albertsons Cos. has launched its Albertsons Marketplace site in a partnership with global solutions provider Mirakl.Photograph courtesy of Albertsons

In an effort to make hard-to-find products more accessible to a wider consumer base, Albertsons Cos. has launched its Albertsons Marketplace site in a partnership with global solutions provider Mirakl. The site, which Albertsons announced it would build earlier this year, includes specialty food items as well as beauty and wellness products from a network of third-party sellers. It is online now at moreforu.com.

With a focus on natural, organic, ethnic and alternative categories, the new marketplace serves as an expansion of Albertsons’ initiative to enhance its ability to address trending markets and offer products that best appeal to its customers. Albertsons in July launched a similar service, O Organics Market, via Instacart to provide a virtual grocery delivery store for its private brands and better-for-you items.

The new platform will provide the Boise-based retailer with shopper data to identify shifting consumer trends, regionally specific shopping needs and new food trends, allowing Albertsons to rapidly respond through a catered product assortment, officials said. The site includes collections of items under categories such as “Better with Bacon” and “It’s Cookie O’Clock.” Another page highlights “seller stories.”

“At Albertsons Cos., we’re making rapid strides to build digital capabilities that serve our customers and show our determination to play a prominent role in the digital food and wellness ecosystem,” said Narayan Iyengar, SVP of digital marketing and e-commerce, in a statement. “The online marketplace provides our customers access to hard-to-find items, increases exposure for partner products and gives us critical data regarding demand for emerging food and wellness trends.”

Related:Albertsons Cuts Q2 Losses but Comp Outlook Dims

With a network of third-party sellers, the new marketplace also serves as a platform for smaller businesses to showcase their products on a wider scale, while the proprietary data can provide insight into regions where they might consider investing in building distribution.

“By choosing the online marketplace model, Albertsons Cos. is truly distinguishing itself from the competition and Mirakl is honored to be working alongside Albertsons on this journey,” said Adrien Nussenbaum, co-founder and U.S. CEO of Mirakl. “By fully utilizing the capabilities of the Mirakl Marketplace Platform, Albertsons is set up for marketplace success.”

About the Authors

Natalie Taylor

Senior Editor

Natalie Taylor is senior editor of Winsight Grocery Business, responsible for reporting on the fresh category and West Coast retailer news. After four years in finance and educational publishing, Natalie’s passion for the latest culinary trends led her to the food industry, where she reported as a restaurant secret shopper and ultimately landed in the grocery world. A graduate from Quinnipiac University with a Bachelor of Arts degree in Journalism, Natalie has written for magazines, local newspapers and digital platforms. She loves soup dumplings and long walks down the produce aisle.

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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