Albertsons Promotes Sean Barrett to SVP of Advertising, Marketing

Albertsons Cos. has promoted Sean Barrett to SVP of advertising and marketing from his previous role as group VP of innovation, product and brands on the company’s Own Brands team. His new role is effective April 30 and he will be based in Albertsons' Boise, Idaho, headquarters.

Barrett brings with him industry experience from his tenure at Albertsons, which he joined in 2015, and prior roles at Procter & Gamble, where he served as CMO of the P&G/Whirlpool joint venture. Barrett also previously worked at Johnson & Johnson Consumer Products, as well as in the financial services industry for SEI Investments.

"Sean’s depth of expertise in retail makes him the ideal leader to take on this new role,” said Shane Sampson, Albertsons chief marketing and merchandising officer, in a statement. “In his prior role with our Own Brands Team, Sean led the rebranding and integration of our popular brands like O Organics, Open Nature and Signature across the enterprise. Sean also helped to drive innovation in our product development, ensuring shoppers constantly have new and exciting products to find in our stores. I’m excited to have a leader of his caliber to run our Advertising and Marketing efforts.”

Following the merger between Albertsons and Safeway, Barrett helped integrate Own Brands into all Albertsons stores and lead the team’s innovation efforts, according to company officials.

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Own Brands is Albertsons’ portfolio of private label brands, including O Organics, Lucerne, Open Nature and the Signature line. The company has announced plans to introduce more than 450 new O Organics products and more than 240 new Open Nature products in 2018, with additional product releases planned across its portfolio of brands throughout the year.

Barrett has a B.A. in economics and computer science from Boston College and an MBA from London Business School.