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Amazon Discontinues Pantry Service

Directs shoppers to brick-and-mortar stores for household essentials. Online retail giant Amazon directs customers to physical stores for everyday essentials.

Jennifer Strailey

January 8, 2021

2 Min Read
Stacked Amazon packages
Stacked Amazon packagesPhotograph: Shutterstock

Just a few years ago, it was difficult to imagine Amazon scaling back its online grocery presence, but as the retail giant continues to expand into brick-and-mortar with Amazon Fresh, Amazon Go, Amazon Go Grocery and some 500 Whole Foods Markets, it has decided to discontinue its Amazon Pantry offering.

When Amazon Pantry—originally Prime Pantry—launched in 2014, many in the industry perceived the launch as yet another threat to traditional grocery stores. Like its current Amazon Fresh messaging, the company touted Amazon Pantry as a place for “low-priced everyday essentials.”

Initially, Pantry offered shoppers a flat fee on delivery (with a cap on pounds and/or space, whichever came first) on shelf-stable food and beverages, as well as cleaning products that can be heavy to ship. In 2018, it became a subscription service fee add-on to Prime membership.

But last month, Amazon notified customers who had Amazon Pantry subscriptions of the discontinuation of the service and refunded the monthly subscription fee for December, the company told WGB in an email.

“As part of our commitment to delivering the best possible customer experience, we have decided to transfer Amazon Pantry selection to the main Amazon.com store so customers can get everyday household products faster, without an extra subscription or purchase requirement,” an Amazon spokesperson told WGB. “We will continue to offer customers a growing choice of thousands of low-priced everyday essentials in our Amazon stores, as well as through Amazon Fresh, Prime Now and Whole Foods Market available in more than 2,000 cities and towns.”

Related:Tricked Out With Tech: Inside the New Amazon Fresh

Amazon Fresh, which is expected to open its sixth and seventh locations any day now—one in Schaumburg and another in Oak Lawn, Ill.—appears to be putting more of its grocery stock into physical stores. As WGB has previously reported, some industry analysts predict the Seattle-based company has its sights set on 2,000 consumable-focused retail stores in the U.S.—a blend of approximately 750 Whole Foods Markets and the balance represented by Amazon Fresh locations.

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Amazon Fresh

About the Author

Jennifer Strailey

Jennifer Strailey is editor in chief of Winsight Grocery Business. With more than two decades of experience covering the competitive grocery, natural products and specialty food and beverage landscape, Jennifer’s focus has been to provide retail decision-makers with the insight, market intelligence, trends analysis, news and strategic merchandising concepts that drive sales. She began her journalism career at The Gourmet Retailer, where she was an associate editor and has been a longtime freelancer for a variety of trade media outlets. Additionally, she has more than a decade of experience in the wine industry, both as a reporter and public relations account executive. She has a Bachelor of Arts degree in English from Boston College. Jennifer lives with her family in Denver.

 

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