Amazon Driving Treasure Truck to Whole Foods

In yet another bid to innovate the grocery experience, Amazon's Treasure Truck will begin popping up at various Whole Foods Markets locations across the country.

The truck—which Retail Systems Research in a recent report described as a "Groupon for goods instead of services"—will drive around select locations, offering trending, local or noteworthy items to shoppers. Customers can purchase items through the Amazon app and pick them up at the truck.

In Tuesday's daily promotion, shoppers who purchase the featured Instant Pot programmable pressure cooker can pick it up when the Treasure Truck arrives at their local Whole Foods Market locations, and will also receive a coupon for $10 off a $40 purchase redeemable at Whole Foods.

Additionally, shopped are provided with recipes from Whole Foods' "Feed Your Resolution" influencer Michelle Tam, author and creator of "Nom Nom Paleo."

Customers can sign up for offer-day notifications from Amazon, which shares the truck's location through the#WhatsOnTheTruck in different cities.