An Integrated System to Help Retailers Promote the Nutritional Attributes of Food 2018-01-01 (1)

Foxfire Printing, a leading printing and shopper marketing solutions company has launched InteliChoice, a merchandising system that helps retailers create customized in-store shelf tags, interactive marketing tools and social media content promoting the nutritional attributes of a wide range of foods. The InteliChoice system integrates food product data with federal nutrition guidelines, consumer trend data and retailer marketing objectives to produce in-store shelf tags that guide consumers to more informed food choices. The InteliChoice system draws on a robust proprietary dataset based on federal Food and Drug Administration dietary guidelines. Foxfire organizes this dataset into a customizable value-added solution for retailers under the guidance of a nationally recognized dietitian, Judy Seybold, M.S., R.D., L.D. Foxfire integrates this dataset with a retailer’s shelf-edge programs to produce customized shelf strips, tags and related social media content The InteliChoice system identifies such nutrition attributes as sodium, fat, calories, sugar and gluten. The system guides consumers toward food choices that promote heart and digestive health, and the dataset is the first to provide allergen information, to alert shoppers to certain ingredients, processing techniques, or certifications and to promote kosher or gluten-free status. The InteliChoice system integrates with shelf signs, promotional large format signage, ad circulars, online advertising, rewards programs, smart phone applications and other retailer marketing initiatives. And InteliChoice generates metrics to guide retailers’ marketing decisions. Foxfire adds further value to its InteliChoice system by providing shelf-edge tags and signage in customized kits that arrive in stores ready for installation. “Foxfire’s InteliChoice system integrates proven, science-based nutrition information with real-time primary data taken directly from a client’s store to produce customized, informative, shelf-edge solutions that drive sales and build profits,” says Seybold. “Foxfire works directly with retailers to integrate a store’s marketing and business goals with real-time shopper trends and the most current dietary guidelines to create a single, turnkey solution that transforms the shelf edge into a 24-hour source of health and wellness information for the growing number of health-conscious consumers.” Seybold adds that the InteliChoice system includes a database of health and wellness attributes for private label foods, allowing retailers to incorporate high-margin store brand foods within the InteliChoice system at no additional cost. InteliChoice encompasses data for perimeter, meat, seafood and center store categories, making the system one of the most comprehensive available. The InteliChoice system is available to food retailers as a licensed product and can be merchandised at retail under the retailer’s brand name. As part of its comprehensive InteliChoice offering, Foxfire works with retailers to develop customized nutrition fact sheets, dietary information for websites and other social media content and a range of health and wellness tools, at no additional cost to the retailer.