Sponsored By

Bashas’ Launches 2nd Annual Chicken Challenge

Retailer encourages families to share three recipes from one rotisserie chicken. The retailer encourages families to share three recipes created from one rotisserie chicken.

Natalie Taylor, Senior Editor

January 1, 2018

1 Min Read

To engage customers and encourage savings post-holiday season, Chandler, Ariz.-based Bashas' Family of Stores has launched its second annual Stretch Your Dollar rotisserie chicken challenge, inspiring families to create three meals from a single Bashas’ rotisserie chicken.

Arizona residents are invited to submit three original recipes with photos on the company’s website from now until Jan. 21. A panel of culinary experts—including Johnny Basha, Bashas’ Deli Department Director Mona Gonzales and Bashas’ public relations team—will judge the entries on recipe creativity and easiness to prepare.

The retailer will announce a winner via Facebook on Jan 24. The most creative entrant will receive a $500 gift card and one rotisserie chicken per month throughout 2018, and will also be featured on Bashas’ social media channels.

Bashas’ Family of Stores operates more than 100 grocery stores under the banners Food City, AJ’s Fine Foods, Eddie’s Country Store and both Bashas’ and Bashas’ Dine supermarkets.

About the Author

Natalie Taylor

Senior Editor

Natalie Taylor is senior editor of Winsight Grocery Business, responsible for reporting on the fresh category and West Coast retailer news. After four years in finance and educational publishing, Natalie’s passion for the latest culinary trends led her to the food industry, where she reported as a restaurant secret shopper and ultimately landed in the grocery world. A graduate from Quinnipiac University with a Bachelor of Arts degree in Journalism, Natalie has written for magazines, local newspapers and digital platforms. She loves soup dumplings and long walks down the produce aisle.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News