CVS Adds Online Gift Card Offering

WOONSOCKET, R.I. — CVS Caremark Corp. has expanded its gift card offering with the availability of interactive, customizable online gift cards that can be created and purchased at www.cvs.com/giftcards.

The personalized gift cards are sent to recipients via email and may be redeemed at any of the more than 6,900 CVS/pharmacy and Longs Drugs locations nationwide.

CVS launched the new service last week with CashStar, Portland, Maine, providing the e-gifting and incentives platform. CashStar, through an exclusive affiliation with Coupons Inc., makes use of an extensive network to promote retailers’ interactive gift card at coupons.com.

Visitors to CVS.com are able to personalize the virtual gift card by selecting color schemes, messages and fonts. After choosing the preferred decorative layout, shoppers may select the dollar amount to assign to the card and set the date, time and destination of email delivery.

Upon receiving a virtual gift card, recipients simply print out their customized email and bring them to their local CVS/pharmacy or Longs Drugs location. Shoppers can get a head start and set up virtual gift cards in advance, to be delivered to family and friends on upcoming birthdays, holidays and special occasions.

Virtual gift cards can be used toward purchases on everything from health and beauty essentials, seasonal goods, snacks, personal care items, and photo products and services, as well as prescriptions.

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