Foxtrot opens 4th Austin location

Rapid retailer Foxtrot opened its fourth Austin, Texas, location on Saturday on Guadalupe Street, commonly referred to as the Drag, which runs along the western edge of the University of Texas campus.

Cofounders Mike LaVitola and Taylor Bloom came up with the idea for Foxtrot while they both lived in Austin.

As a UT alumnus, Bloom hopes that the new location at 2270 Guadalupe Street will help “foster inspiration for the next generation of entrepreneurs, serving as a place where students can go to find their next favorite study snack, gather with friends or enjoy a meal before class,” the retailer said in a statement.

The store will offer its signature all-day café experience, along with grocery items that include local products. As part of the store’s opening celebration, shoppers who downloaded and used the Foxtrot app received a gift.

Earlier this month, Foxtrot announced its partnership with KeHE Distributors, the Naperville, Illinois-based wholesale food distributor.

"Partnering with KeHE is an exciting step for Foxtrot," said Mitch Madoff, head of supply chain for Foxtrot, in a statement. "KeHE's robust mix of innovative brands and customer favorites is helping us to rapidly expand our business and change how consumers perceive convenience stores. We're now able to offer an amazing variety of highly curated healthy, innovative products that our customers love with the consistency and dependability of KeHe."

Foxtrot now operates 29 locations.