Giant Eagle to Support Healthy Behaviors

Giant Eagle has signed on with InComm Healthcare’s OTC Network to provide cardholders with supplemental benefits and incentive spending solutions to encourage healthy purchase decisions.

The new partnership between the Pittsburgh-based retailer and the Atlanta-based payments and technology solutions provider will enable the 5 million health plan OTC Network cardholders to use their benefit cards at any of Giant Eagle’s more than 200 locations throughout Pennsylvania, Ohio, Maryland, West Virginia and Indiana. The OTC Network product suite is powered by InComm’s proprietary healthcare payment platform, which allows consumers to use employer or health plan-sponsored incentive funds to purchase items from specified product categories predetermined by the program sponsor and receive discounts on select products.

“We want to give our shoppers the best experience possible and helping them to live healthier along the way is a major win for us,” Jim Tsipakis, SVP of pharmacy for Giant Eagle, said in a statement. “This partnership will deliver added convenience and support healthy behaviors for our customers.”

The addition of Giant Eagle to InComm’s network marks “another step toward improving the accessibility of benefits and incentives for health plan members across the nation,” said Brian Parlotto, EVP of InComm. “In joining our expanding network of retailers, Giant Eagle will also promote the well-being of its customers by providing access to these benefits in their neighborhood stores.”

InComm’s healthcare payment platform can communicate with any retail point-of-sale system and adjudicates funds and discounts based on market basket UPC restricted-spend rules. InComm Healthcare's OTC Network cards, which are offered through more than 270 health plans, are accepted at national retailers and independent pharmacies across the U.S.