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H-E-B Unveils Fresh-Focused Store in Texas
New College Station location features Curbside Pickup, South Flo Pizza restaurant. The new College Station store features Curbside Pickup, a beer bar and South Flo Pizza restaurant.
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H-E-B on Sept. 12 opened its newest location in College Station, Texas, with a focus on fresh food and convenience services.Photograph courtesy of H-E-B
H-E-B on Sept. 12 opened its newest location in College Station, Texas, with a focus on fresh food and convenience services.
Located at 11675 Wellborn Road in the Jones Crossing Shopping Center, the 106,000-square-foot store features the largest Curbside Pickup in College Station. Customers can order groceries online with customized notes for the San Antonio-based retailer’s personal shoppers to select items based on individual preferences, such as thin-sliced deli meat or a ripe avocado. Customers can then opt for home delivery or curbside pickup at a scheduled time.
H-E-B Jones Crossing’s fresh features include a coffee and beer bar, a sushi and poke bowl station and South Flo Pizza, which offers made-to-order artisan pizzas priced at $10 per 16-inch pie, as well as restaurant seating for 45 people.
Photograph courtesy of H-E-B
“College Station and Texas A&M are growing and expanding, and as the community continues to grow, so are we,” Terry Williams, regional VP for H-E-B Houston, Northeast region, said in a statement. “We are excited to bring a third H-E-B location with more offerings and the latest technology to better serve our loyal customers.”
The new store touts a selection of more than 200 H-E-B Meal Simple heat-and-eat options—including Chicken Tortilla Soup, Simple Garlic Pesto Atlantic Salmon with Asparagus and Beef and Broccoli with Jasmine Rice Meal Kit—as well as H-E-B Organics options and H-E-B Select Ingredients, the retailer’s line of its own brand products that exclude unwanted ingredients such as high fructose corn syrup and artificial flavors.
Additional store features include:
Gig’em gear department stocked with school spirit hats, shirts, koozies and more
Assortment of Texas-made products, including jams, sauces, chips and spreads
Healthy Living department with bulk foods such as nuts, grains, dried fruits, snack mixes and more
Full-service Seafood department with fresh fish and seafood flown in daily
Full-service Scratch Bakery and Tortilleria, offering a selection of organic and artisan breads baked daily, fresh tortillas, desserts, pastries and custom cakes
H-E-B Floral department with delivery options
Cooking Connection and Showtime Kitchen featuring live demonstrations and daily sampling
Texas Backyard featuring pottery and ceramics, plants and seasonal foliage, as well as grills and fire pits
Texas hospitality and knowledgeable service provided by 350 H-E-B Partners
In honor of the H-E-B Jones Crossing grand opening, the retailer is donating $1,000 each to the College Station Professional Firefighters Association, College Station Police Officers Association, Down Syndrome Association of Brazos Valley, Brazos Valley Community Action Agency and Mercy Project.
