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H-E-B Unveils Fresh-Focused Store in Texas

New College Station location features Curbside Pickup, South Flo Pizza restaurant. The new College Station store features Curbside Pickup, a beer bar and South Flo Pizza restaurant.

Natalie Taylor, Senior Editor

September 12, 2018

2 Min Read
h-e-b rendering
H-E-B on Sept. 12 opened its newest location in College Station, Texas, with a focus on fresh food and convenience services.Photograph courtesy of H-E-B

H-E-B on Sept. 12 opened its newest location in College Station, Texas, with a focus on fresh food and convenience services.

Located at 11675 Wellborn Road in the Jones Crossing Shopping Center, the 106,000-square-foot store features the largest Curbside Pickup in College Station. Customers can order groceries online with customized notes for the San Antonio-based retailer’s personal shoppers to select items based on individual preferences, such as thin-sliced deli meat or a ripe avocado. Customers can then opt for home delivery or curbside pickup at a scheduled time.

H-E-B Jones Crossing’s fresh features include a coffee and beer bar, a sushi and poke bowl station and South Flo Pizza, which offers made-to-order artisan pizzas priced at $10 per 16-inch pie, as well as restaurant seating for 45 people.

south flo pizza
Photograph courtesy of H-E-B

“College Station and Texas A&M are growing and expanding, and as the community continues to grow, so are we,” Terry Williams, regional VP for H-E-B Houston, Northeast region, said in a statement. “We are excited to bring a third H-E-B location with more offerings and the latest technology to better serve our loyal customers.”

The new store touts a selection of more than 200 H-E-B Meal Simple heat-and-eat options—including Chicken Tortilla Soup, Simple Garlic Pesto Atlantic Salmon with Asparagus and Beef and Broccoli with Jasmine Rice Meal Kit—as well as H-E-B Organics options and H-E-B Select Ingredients, the retailer’s line of its own brand products that exclude unwanted ingredients such as high fructose corn syrup and artificial flavors.

Related:H-E-B Unveils First Multilevel Store in Houston

Additional store features include:

  • Gig’em gear department stocked with school spirit hats, shirts, koozies and more

  • Assortment of Texas-made products, including jams, sauces, chips and spreads

  • Healthy Living department with bulk foods such as nuts, grains, dried fruits, snack mixes and more

  • Full-service Seafood department with fresh fish and seafood flown in daily

  • Full-service Scratch Bakery and Tortilleria, offering a selection of organic and artisan breads baked daily, fresh tortillas, desserts, pastries and custom cakes

  • H-E-B Floral department with delivery options

  • Cooking Connection and Showtime Kitchen featuring live demonstrations and daily sampling

  • Texas Backyard featuring pottery and ceramics, plants and seasonal foliage, as well as grills and fire pits

  • Texas hospitality and knowledgeable service provided by 350 H-E-B Partners

In honor of the H-E-B Jones Crossing grand opening, the retailer is donating $1,000 each to the College Station Professional Firefighters Association, College Station Police Officers Association, Down Syndrome Association of Brazos Valley, Brazos Valley Community Action Agency and Mercy Project.  

About the Author

Natalie Taylor

Senior Editor

Natalie Taylor is senior editor of Winsight Grocery Business, responsible for reporting on the fresh category and West Coast retailer news. After four years in finance and educational publishing, Natalie’s passion for the latest culinary trends led her to the food industry, where she reported as a restaurant secret shopper and ultimately landed in the grocery world. A graduate from Quinnipiac University with a Bachelor of Arts degree in Journalism, Natalie has written for magazines, local newspapers and digital platforms. She loves soup dumplings and long walks down the produce aisle.

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