Hannaford Supermarkets brings its sustainability efforts to the checkout

Hannaford Supermarkets boosting the messaging of its its sustainability efforts at the checkout.

Checkouts across all 186 of the Northeast grocer’s stores are now outfitted with MessageWrap—printed conveyor belt covers to help increase awareness of the retailer's eco-friendly initiatives, dubbed "Planet Hannaford," the grocery retailer announced on Wednesday.

“We are proud to partner with Hannaford to promote Planet Hannaford and their commitment to building a greener future,” said MessageWrap CEO Nathan Vanderploeg in a statement. “Hannaford is a truly special retailer, and their checkout experience reflects their values.”

The Planet Hannaford MessageWrap program is led by Hannaford’s Julie Gagnon, marketing production manager, and Eileen Nugent, marketing production specialist. 

Looking to help shoppers make eco-friendly choices, the Planet Hannaford branding builds on its tagline “Local Actions. Greener Future.”

This initiative invites shoppers to take part in everyday decisions that are better for themselves and the planet—such as using reusable bags, shopping local and in-season, and following the “reduce, reuse and compost” model for waste reduction, the retailer said in a statement.

Hannaford Supermarkets is an Ahold Delhaize USA banner. Looking to widen its sustainability efforts on a global scale, Ahold Delhaize, the Zaandam, Netherlands-based global food retailer, announced on Tuesday that its CEO Frans Muller has been appointed as a co-chair of the Consumer Goods Forum (CGF), a global organization that brings consumer goods retailers and manufacturers together to addresses global challenges.

Muller will assume the role of co-chair alongside Dirk Van de Put, chairman and CEO of Mondelēz International.

“CGF is led by CEOs who have the power to rally together with the aim to drive faster progress at scale, and I am honored to be taking up the role of co-chair,” Muller said in a statement. “The CGF has a huge international reach, and we must continue to use this influence to strive to make a major difference across the industry and beyond. I am proud to call Ahold Delhaize a frontrunner in many fields, and I’ll bring that experience to the table.”