How Hy-Vee Wants to Solve for Health and Convenience

West Des Moines, Iowa-based Hy-Vee is looking to help customers seeking a balance of convenience and health with a series of programs this month focused on healthy, simple summer meal solutions.

The offerings will include a monthlong program designed to encourage healthful eating habits, live virtual cooking classes and camps, a freezer-meals workshop and on-demand vegetarian meal workshops.

Hy-Vee's Healthy Habits Menu Program is a four-week program that the grocer says will help customers create a well-balanced, healthy eating plan. Hy-Vee dietitians will provide one-on-one support, including personal visits, as well as "simple, dietitian-inspired recipes, grocery lists, balanced meal plans and snack ideas."

The grocer's Wellness Wednesday Virtual Classes will cover topics including hiking hydration, What’s New in the Hy-Vee HealthMarket?, summer cool-down desserts and how to pick protein powders. Classes are designed to cover the latest trends in nutrition and provide customers with recipes and product recommendations.

Out of the Box, Into the Kitchen — A Virtual Cooking Camp is a kids cooking camp that will have Hy-Vee dietitians showing kids between the ages of five and 12 how to cook with flavor-boosting ingredients that will enhance a dish's nutrition profile.

Hy-Vee will provide program participants with step-by-step guides, recipes and shopping lists, encouraging them to shop from Hy-Vee Aisles Online.

Employee-owned Hy-Vee operates more than 285 stores in the Midwest and is expanding its footprint in Indiana, Kentucky and Tennessee.