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Hy-Vee Offers Free Kids Wellness Program for Schools

Teaches how to prioritize healthy food choices. Part of the retailer’s KidsFit program, the downloadable guide teaches how to prioritize healthy choices.

Kat Martin, Content Manager

August 14, 2020

1 Min Read
Hy-Vee School Wellness
Photo courtesy of Hy-Vee

Hy-Vee KidsFit launched a new free downloadable Wellness Week guide that includes in-person, virtual and hybrid methods to help students prioritize healthy choices when they are in school and at home.

The toolkit contains fun education-based activities, at-home assignments and challenges that encourage healthy lifestyles and physical exercise, the retailer said. The program is designed for students of all ages and abilities to connect school to home with family participation.

This fall, 50 schools in the West Des Moines, Iowa-based retailer’s eight state operating region will host Hy-Vee KidsFit Wellness Week where students will complete daily activities physical challenges and assignments for the chance to earn prizes. Participating schools will receive:

  • A $250 Hy-Vee KidsFit health and wellness grant upon completion of program survey

  • Hy-Vee KidsFit cloth masks

  • Hy-Vee KidsFit hand sanitizer

Schools will have the chance to win:

  • Fitbits

  • Hy-Vee KidsFit T-shirts

  • Hy-Vee KidsFit All-Ability and Sensory Hallway Movement Break Kits to ease the hardships of physical activity for students with special needs and abilities

“During these unique circumstances, Hy-Vee remains committed to building relationships with schools across its eight-state region,” said Daira Driftmier, director of Hy-Vee KidsFit. “Hy-Vee KidsFit and its flexible school wellness program helps create positive, enjoyable experiences centered on health and wellness that students will remember for years to come.”

Since 2015, Hy-Vee KidFit at-home program has promoted health, exercise and nutrition among kids and families.

Read more about:

Hy-Vee

About the Author

Kat Martin

Content Manager

Kat Martin is content manager for Winsight Grocery Business with a focus on the independent grocery sector. Kat has more than 20 years of experience covering the retail food industry, including five years at Progressive Grocer, where she covered a range of industry segments from independent grocers to gourmet retail. She began her career at Modern Baking, covering the in-store and retail bakery markets. Kat holds Bachelor of Arts degrees in English/Creative Writing and History from Sweet Briar College, Sweet Briar, Va.

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