Inserra Supermarkets Unveils ShopRite of Wyckoff Store

Adding to its growing New Jersey footprint, Inserra Supermarkets Inc. on Jan. 13 debuted its newest location, the ShopRite of Wyckoff.

Located at 430 Greenwood Ave., the 62,000-square-foot store touts a product selection of its own and national brands, fresh produce and locally sourced, organic and gluten-free items, as well as the company’s signature in-store departments. They include a fresh bakery, ShopRite Kitchen, an Asian-inspired ramen and poke bowl service bar and Patsy’s Butcher, featuring a USDA Prime Dry Aged Beef cabinet and service counter.

Led by General Manager John Kopf, the store’s employees had been training under the direction of the Inserra family’s third- and fourth-generation operators, according to Inserra Supermarkets President and COO Ron Onorato.

“We are delighted to introduce John Kopf as the general manager of the ShopRite of Wyckoff. John has been a member of the Inserra Supermarkets staff for 15 years and we know that he will quickly become a tremendous resource in the community,” Onorato said.

ShopRite of Wyckoff also features a health and wellness department with an in-store registered dietitian, Johna Mailoli, who will offer free nutrition and wellness counseling to customers, associates and the community.

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“Johna has been meeting with members of the community to provide free nutrition and health and wellness information, and we are excited to support the community with our programs,” said Lindsey Inserra, health and wellness and marketing VP for Inserra Supermarkets, in a statement.

Mahwah, N.J.-based Inserra Supermarkets, which operates 23 ShopRite stores in New Jersey and New York, celebrated the grand opening with a $10,000 donation to the Community FoodBank of New Jersey and a ribbon-cutting ceremony joined by local dignitaries, including Assemblyman Peter DePhillips, Freeholder Thomas Sullivan and Mayor Tom Madigan of Wyckoff. 

“We are very excited to kick off the new year with the grand opening of this cutting-edge new store, and we are glad to share the moment with our ShopRite family, Wyckoff neighbors and our very first customer, 5-year-old Cameron Caprio,” said Lawrence Inserra Jr., chairman and CEO of Inserra Supermarkets, in a statement. “We thank the Wyckoff community and our customers for their ongoing support.”

The new store will bring 200 new jobs to north Jersey, according to congressman Josh Gottheimer.

“I appreciate the Inserra family’s investment, both in their supermarkets and in our community, through their extensive charity work. They are a Jersey institution,” Gottheimer said in a statement.  

L to R: Lindsey Inserra, Health and Wellness and Marketing VP for Inserra Supermarkets; Robin Stapel, Midland Park resident and ShopRite of Wyckoff Grand Opening Facebook Sweepstakes Winner; and Lawrence Inserra, III, VP of Inserra Supermarkets.