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Jet Taps Tesco Vet as New President

Experience at Tesco, Ocado key as Walmart e-commerce division looks to grow food offerings. Simon Belsham brings international online grocery experience to Walmart's e-commerce division.

Jon Springer, Executive Editor

January 1, 2018

2 Min Read
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With an eye on further developing its nascent grocery business, Walmart’s Jet.com subsidiary has appointed international executive Simon Belsham as its new president.

Belsham, who previously led e-commerce efforts for leading U.K. grocer Tesco and has experience with its “pure-play” competitor Ocado, began at Jet this week and will report to Marc Lore, founder of Jet and CEO of Walmart’s e-commerce division. Belsham, according to a memo from Lore to Jet employees, will oversee the full scope of operations for the Jet.com business, including driving an integrated customer experience with grocery and general merchandise.

Belsham succeeds Liza Landsman, who left the company earlier this year for a role with venture capital firm New Enterprise Associates. Current leaders at Jet, including VP and General Manager Andrew Gasper, Chief Customer Officer David Echegoyen and VP of Analytics Jack Hanlon, will report to Belsham.

Walmart sees Jet primarily as a vehicle for e-commerce among urban consumers. The company is also in the early stages of building a grocery offering.

“With Jet Grocery being an integral part of the strategy, Simon brings incredible experience in scaling grocery delivery and his unique background in converging technology and retail to create amazing experiences for customers,” Lore said in the memo.

Related:Jet.com Launches Uniquely J Brand

Belsham spent seven years at Tesco, UK’s top grocery and general merchandise retailer, leading its Grocery Online transformation from “tablet to table” for the U.K. and 10 markets across Central Europe and Asia, Lore said. He also built a general merchandise platform for Ocado.

Most recently, he built what Lore called “deep experience in reinventing retail” as CEO of venture-backed Notonthehighstreet.com, a curated gifting platform. “His omnichannel experience and track record of innovation from his time in consumables and durables will help spearhead Jet’s focus to be the leading online retailer for the urban consumers,” Lore said.

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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