Kroger Launches 25 Merry Days Campaign

Kroger launched its 25 Merry Days campaign running through Dec. 25. Company officials say the promotion will help drive home its goal of redefining the grocery experience as part of its Restock Kroger plan.

The retailer’s 25 Merry Days website offers sweet and savory recipes, gift ideas, hosting advice, party planning tips plus daily digital coupons to help customers save on popular holiday items, including food, toys and home products.

"This season, Kroger is excited to further integrate our digital platform with our in-store experience to help our customers save even more on items for holiday gatherings and gifting," Jody Kalmbach, Kroger's VP of digital experience, said in a statement. "Sharing a meal with loved ones is what matters most during the holiday season, and Kroger is here to make it a little easier for our customers to find every ingredient they need for their celebrations at a great price."

As part of the promotion, Kroger customers are encouraged to share their holiday fun on social media by posting a photo with the #25MerryDays hashtag to Twitter or Instagram, or by commenting on Kroger's related Facebook posts, for a chance to win free groceries for a year.

"Kroger is committed to accelerating our digital initiatives to create a seamless, uplifting shopping experience for our customers,” Kalmbach added.

Related:Kroger Beats Sales, Profits Expectation in Q3