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Kroger to Tap Robotics Firm for Unmanned Delivery

Pilot market for 'game-changing' partnership will be revealed shortly. The retailer and Nuro announce a "game-changing" partnership to deploy self-driving delivery vans.

Jon Springer, Executive Editor

June 28, 2018

2 Min Read
kroger nuro
Photo courtesy of Nuro

This fall, Kroger will begin experimenting with grocery delivery by unmanned vehicles as a part of what officials called a “game-changing” partnership with the Silicon Valley robotics firm Nuro.

Under the plan, customers can place orders through Kroger’s ClickList ordering system and Nuro’s app. The orders will be delivered by Nuro’s fleet of autonomous vehicles.

The test will be the first for Nuro's hardware and software; the pilot market will be revealed shortly.

“We are incredibly excited about the potential of our innovative partnership with Nuro to bring the future of grocery delivery to customers today,” Yael Cosset, Kroger's chief digital officer, said in a statement. “As part of Restock Kroger, we have already started to redefine the grocery customer experience and expand the coverage area for our anything, anytime and anywhere offering. Partnering with Nuro, a leading technology company, will create customer value by providing Americans access to fast and convenient delivery at a fair price.”

The test has the potential to address “last-mile” delivery costs that thus far have made grocery delivery a tricky proposition for supermarkets. For Kroger, the Nuro partnership represents another step toward automating that process. Last month the Cincinnati-based grocer said it had reached a deal with the British e-commerce company Ocado to build and operate a fleet of automated warehouses to facilitate order picking. Kroger currently operates its ClickList online shopping service primarily through local stores, utilizing store employees to assemble orders for customer pickup.

Related:Kroger Eyes Rapid Rollout for Ocado

“Unmanned delivery will be a game-changer for local commerce, and together with Kroger, we're thrilled to test this new delivery experience to bring grocery customers new levels of convenience and value," said Dave Ferguson, co-founder of Nuro, Mountain View, Calif. “Our safe, reliable and affordable service, combined with Kroger's ubiquitous brand, is a powerful first step in our mission to accelerate the benefits of robotics for everyday life.”

Ferguson and Jiajun Zhu co-founded Nuro in 2016. Both were principal engineers at Google’s self-driving car project, today known as Waymo. Nuro’s first product is a driverless, passengerless van-like vehicle designed to make local deliveries.

“The Kroger mission to expand and improve the grocery experience for everyone aligns with our goal to make grocery delivery a convenient, affordable option for families everywhere,” the company said in a blog post.

Related:Kroger Introduces Seamless Digital Shopping Experience

 

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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