Meijer to Stock Surf and Skateboard Apparel Line

Meijer is dipping its toes into the surf and skateboarding worlds with the addition of Neff apparel items.

The new extension to the retailer's selection of apparel for young men, which will sit among its own Edgar Ash brand, will be available in most stores, and will include a special collection of items including graphic tees, tanks and shorts. Meijer plans to have the line in all stores by fall 2018.  

Shawn T. Colley, divisional merchandising manager of men’s apparel and team sports for Meijer, said in a statement the retailer brought Neff aboard because the brand "celebrates fun and individuality.

“We believe our customers will appreciate the quality and depth of the Neff assortment. The brand offers many styles and looks that will enable them to be relevant and authentic. We are extremely pleased with the initial success of the brand," he said. 

Neff was created by Shaun Neff in Southern California, and soon grew in popularity among the surf and skateboard communities.

“We created a collection for Meijer that allows us to deliver our 'Forever Fun' anthem as a point of difference to the regions that Meijer penetrates," said John Lee, VP of marketing for Neff.

Neff is the latest addition to the retailer’s expanding apparel selection. In 2017, Meijer introduced its first house brand, Edgar Ash, for young men. The line includes a variety of jackets, hoodies, flannel shirts, novelty tees, elongated tees, joggers and shorts.

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