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Natural Grocers Enters Billion-Dollar Vertical Farming Biz

Natural Grocers is the latest grocery chain to go hyperlocal with its GardenBox hydroponic greens grown just steps outside its Lakewood, Colo., store.

Jennifer Strailey

July 6, 2021

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Natural Grocers GardenBox

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Photograph by WGB staff

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Natural Grocers

About the Author

Jennifer Strailey

Jennifer Strailey is editor in chief of Winsight Grocery Business. With more than two decades of experience covering the competitive grocery, natural products and specialty food and beverage landscape, Jennifer’s focus has been to provide retail decision-makers with the insight, market intelligence, trends analysis, news and strategic merchandising concepts that drive sales. She began her journalism career at The Gourmet Retailer, where she was an associate editor and has been a longtime freelancer for a variety of trade media outlets. Additionally, she has more than a decade of experience in the wine industry, both as a reporter and public relations account executive. She has a Bachelor of Arts degree in English from Boston College. Jennifer lives with her family in Denver.

 

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