Publix to Expand GreenWise 2018

Publix Super Markets will debut a second location of its revamped GreenWise Market specialty concept in Mount Pleasant, S.C. The 25,000-square-foot store is projected to open in the eastern Charleston suburb in 2019, according to the Lakeland, Fla.-based retailer.

Publix earlier this year announced it would “reignite” the GreenWise concept behind a new store currently under construction in Tallahassee, Fla., which is set to open next year. Publix first debuted GreenWise at three Florida sites in 2007.

GreenWise takes its name from the natural and organic private label product line available at Publix stores.

"We’re excited to bring GreenWise Market to the Mount Pleasant community,” Kevin Murphy, SVP of retail operations for Publix, said in a statement. “We’re creating an environment where fresh, specialty, natural and organic food is celebrated. We’ll have something for everyone, from the indulgent foodie ready to discover something new to the health-conscious shopper seeking fresh, high-quality ingredients.”

Additional details about the new GreenWise Market format will be released closer to the opening of the Tallahassee location, according to the company, which said it continues to scout for additional sites to expand GreenWise locations throughout its operating areas.

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