Publix to Grow Natural, Specialty Assortment Through Expanded Distribution With KeHE

KeHE Distributors, a leading wholesaler in natural and organic foods, will begin expanded distribution of natural and specialty assortments for Publix.

“With a rewarding and long-standing partnership with Publix, we are delighted to increase KeHE’s distribution of natural and specialty items for Publix,” said Lisa Burke, VP of sales for Publix at KeHE. “This enhanced partnership will allow us to better serve Publix and its customers with innovation and an expanded assortment.”

KeHE, based in Naperville, Ill., counts Publix stores among its key customers. The expanded distribution with the Lakeland, Fla.-based retailer will provide a wider selection of offerings, particularly in categories of vitamins, supplements and body care. 

With KeHE’s trend expertise and dedicated support, Publix will be able to satisfy the consumer demand for “what’s next” and better serve their consumers using KeHE’s comprehensive assortment.

A certified B Corp, KeHE is a pure-play distributor of natural/organic, specialty and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America.