Remodeled FoodMaxx Designed to Keep Prices Low

Low-price leader FoodMaxx will officially welcome shoppers to its newly renovated Watsonville, Calif., store, located at 1465 Main Street, on Dec. 16. Doors will open to the public at 6 a.m.

A highlight of the Watsonville FoodMaxx celebration will be a “Doorbuster Mystery Gift Card Giveaway” on Dec. 19. The first 200 shoppers in line will receive a gift card valued between $10 and $100, along with a FoodMaxx branded reusable bag and shopping list.

“We recognize that shoppers face the challenge of staying within ever-tighter budgets, and here at FoodMaxx, we have reaffirmed our commitment to providing this community with the very best values, day in and day out,” said Dean Willhite, VP of store operations for FoodMaxx, in a statement.

The store’s interior renovations feature warehouse-style format with steel shelving for efficient pallet and case stocking—design elements meant to keep costs low, the company said. Upon entering the store, shoppers can peruse FoodMaxx’s “Wall of Value,” offering deals on grocery essentials. 

FoodMaxx said it’s able to beat conventional grocery store prices because of its “innovative procurement and hyper-efficient operations,” including its ability to buy in bulk, stock shelves directly from delivery trucks, have shoppers safely bag their own groceries and the elimination of costly print advertisements. The grocer can then pass these savings along to its customers.

Related:Save Mart’s Central Valley Sensation

Additional savings can be found by downloading the FoodMaxx mobile application, available at the App Store or Google Play. The app allows shoppers to download coupons and special offers on the go. For added convenience, FoodMaxx offers home delivery through Instacart.

As part of The Save Mart Cos., FoodMaxx is committed to nourishing the communities it serves. The store is celebrating the reopening with $1,000 donated to several Watsonville organizations, including Community Bridges, The Salvation Army Watsonville Corps., Youth N.O.W., and Second Harvest Food Bank of Santa Cruz County. Each organization is receiving a $250 gift card.

With in-store safety measures in place to protect shoppers and team members amid the COVID-19 pandemic, protective plexiglass shields have been placed at check stands. The plexiglass shields serve as an added safety measure and help provide a protective space between checkers and shoppers.