ROUNDY'S DROPS ONLINE SERVICE, ADDS STORES

PEWAUKEE, Wis. -- Roundy's here has given up on its online shopping service at 10 Pick 'n Save stores, according to reports. The service, which allowed customers to order groceries online and pick them up at the stores, was launched last year. The company was seeking to drive 1% of sales through the Web but achieved less than 0.5%, the reports said. A spokesman for Roundy's was unavailable for comment.

to over 30 retail customers in Wisconsin. In addition, the company operates nine distribution facilities serving more than 800 supermarkets in 12 states.