Rouses Markets Partners With eGrowcery to Expand Omnichannel Presence

Thibodaux, La.-based Rouses Markets has partnered with eGrowcery to expand its e-commerce and convenience for curbside pickup.  

The eGrowcery platform, which serves as an omnichannel solution that integrates with back-office/point-of-sale systems while enabling retailers to personalize their own shopper experience, will include a Rouses Market Shopping App that customers can download on the App Store or on Google Play.

Rouses Markets said that with eGrowcery technology, shoppers can shop, place an order and choose a curbside pickup time through the app or on the Rouses Markets website.

The grocer said there is no curbside pickup fee on orders over $35, and customers pay the same price for groceries that they pay in Rouses Markets stores.

“We continue to invest in new partnerships and technologies like eGrowcery to give our customers the very best shopping experience, both in-store or online,” said Donny Rouse, CEO of Rouses Markets, in a statement. “With eGrowcery, our own team members, the people who know our stores and selection better than anyone else, hand-select every product ordered for curbside pickup. It’s like having your favorite Rouses team member as your own personal shopper.”

Patrick Hughes, CEO of eGrowcery, said he is impressed with Rouses and how they approached the e-commerce initiative from the onset.

“It’s always great when we can work with a quality brand like Rouses Markets. It’s even better watching them bring their years of retail expertise to the table,” Hughes said in a statement. “We are ecstatic to do our part by empowering their personal shoppers with our technology, ensuring the highest quality of product selection in the process all while helping them become more connected to their shoppers.”

Rouses Markets has more than 7,000 employees and operates more than 60 stores in Louisiana, Mississippi and Alabama.