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Sedano's Adopts AI Software Platform for Forecasting and Promotions
Daisy integration to support merchants, reveal 'halo effects'. The Florida Hispanic chain says the new partnership with Daisy Intelligence will support merchants and identify "halo" items to promote.
WGB Staff
May 17, 2021
1 Min Read
Sedano’s Supermarkets, the Miami-based independent grocery retailer, said it was moving to AI-powered merchandising, ordering and promotion planning through a new partnership with Dairy Intelligence.
Family-run Sedano’s operates 35 stores across Central and South Florida focused on Florida’s Hispanic and multicultural shoppers. The chain is noted for being among the first U.S. grocers to open an in-store automated e-commerce facility in 2018. Officials said its new partnership with Daisy would optimize Sedano’s merchandising functions, including demand forecasting, store ordering, promotion planning and inventory selection through automation and AI.
“As we continue to experience growth and expansion, chainwide merchandising presents a significant analytical challenge due to the enormous volume of data and complexity involved,” Javier Herran, chief marketing officer of Sedano’s, said in a statement. “Investing in Daisy Intelligence’s cutting-edge AI technology serves to support the merchandising team and save considerable time when it comes to making merchandising decisions, increasing the variety of products and offerings and ultimately ensuring every customer is always able to buy what they are looking for.”
Daisy said its software analyzes transactions and executes billions of daily simulations to deliver optimized merchandise planning and risk management decisions for its clients.
“We are excited to be working with Sedano’s supporting a long running and successful family business. Daisy’s proprietary and unique AI merchandise planning platform will provide the Sedano’s team a view of all product ‘halo effects,’ which will assist with promotion planning and demand forecasting,” said Gary Saarenvirta, Daisy’s founder and CEO. “Our system will deliver improved store level order recommendations to Sedano’s store teams: reducing stockouts, minimizing store labor and increasing customer satisfaction. It’s always a pleasure to collaborate with forward-thinking retailers.”
