ShopRite Debuts Specialty Foods Private Label Line

ShopRite has debuted of a new specialty and gourmet store brand, ShopRite Trading Co., which includes a mix of 40 “inspirational, artisanal and distinctive” goods. Items from the new line—which consists of premium, artisanal foods inspired by a variety of world cuisines—can be found in nearly every aisle, including frozen and dairy. Featuring both imported and domestically sourced foods, the upscale food line is currently available at all of ShopRite’s more than 270 stores in New Jersey, New York, Connecticut, Maryland, Delaware and Pennsylvania.

Noting that several items in the lineup hail from the likes of Italy, Ecuador, Spain and Greece, with others inspired by Asian, Indian, Greek, and Latin cuisines, ShopRite spokeswoman Karen Meleta said in a statement that the company’s buyers searched the globe to find “the very best ingredients and finest products." 

“ShopRite Trading Co. products have exceptional flavors that reflect the extraordinary places where those foods are sourced,” said Meleta. “Customers will find premium, imported products, including arugula wood-fired crust pizza and specialty desserts like cranberry panettone and pandoro from Italy, marinated artichoke hearts from Peru, and extra-virgin olive oil from Greece.”

As part of the launch, certain products that were previously marketed under the ShopRite Imported, Special Edition and Siempre Autentico private labels will also be converted to the Trading Co. brand. In-store signage and shelf tags will inform shoppers about the new brand.

Related:Wakefern to Host Sourcing Event for New Store Brand Vendors

The line joins ShopRite’s other popular private label lines, including Wholesome Pantry, an organic and clean-ingredient product line launched in 2016. ShopRite has been selling products branded under its signature ShopRite label since the mid-1950s.

The Keasby, N.J.-based co-op is conducting sampling events for the Trading Co. products, including:

ShopRite is the registered trademark of Wakefern Food Corp., the nation’s largest retailer-owned cooperative.