SIAL Paris World Tour Offers Trends in Consumption and Retail

In partnership with 28 professional magazines from all around the world, the SIAL World Tour takes a look at what is happening in the food trade in 28 countries. The aim is to reveal and explain the major retail and consumption trends which are shaping the different world markets and vote for the most representative products of these trends in their respective countries. The 28 country winners of the World Tour 2016, reflecting the trends which are shaping the food trade market have been named. 

This year three main trends have been identified by the World Tour journalists:

Consumers are inclined to become more health conscious, consumption habits are changing and healthy store foods are in expansion.

With growing childhood obesity, and increased concerns about public health, fresh and healthy products are what the supermarket and hypermarket chains are aiming to offer. At the same time the consumption of local produce and the awareness of the social responsibility of producers and of food waste is growing.

Consumers pays more attention to what they eat, they are seeking for natural alternative options organic, with less sugar, low fat, no preservative, gluten free, etc. 

Chia-seeds, aronia, quinoa, açai-berry, goji, matcha-tea... the so called superfoods are becoming more and more popular along the daily nutrition. Conventional products are integrating this trend into their ingredients.

Dietary need become a real issue and proteins products are also emerging in grocery stores, for consumers seeking for functional benefits to aid in their active lifestyles.

Product country winners reflecting this trend:

AUSTRALIA: BODIE’z Protein Water – Health

AUSTRIA: NÖM Fasten Protein Drink – Superfood

BRAZIL: Tirolez Zero Lactose – Natural Fresh & Health

CZECH REPUBLIC: Crawnchies – Health & Healthy Lifestyles

GERMANY: Skyr – Superfood & Health

IRELAND: HIRO by Roisin – Demand for healthier options

ISRAEL: Schnitzel Series – Customers don’t want unhealthy food

NETHERLANDS: Kwekkeboom Oven – Health

NORWAY: Salmaraw – Health

POLAND: Bakoma Men – Protein Sources

PORTUGAL: Oliveirinha – Healthy Food

RUSSIA: Yelli Brand – Natural Food

SOUTH AFRICA: Earth’s Essence – Natural & Preservative free products

SPAIN: DIA BALANCE - Healthy food

TURKEY: Grape Seed Pasta – Innovative healthy food

UK: Pip & Nut Coconut Almond Butter – Next Gen Coconut

Consumers remain preoccupied with convenient products. Anything to save time and effort is likely to become popular, and it will remain so if it is a healthy product tastes good and is priced right.

Convenient stores and other small scale specialty stores are still expanding. And a wide range of products that mix quality, ease and speed preparing, satisfying different kind of opportunities of consumption and solving specific consumers' needs, are emerging.

Product country winners reflecting this trend:

CANADA: NuPasta – Convenience

CHINA: Browning Flavored fermented milk – Boom of convenient stores

INDIA: Cadbury Dairy Milk Silk – Bubbly

ITALY: Flan di verdure magie della natura – Service content

JAPAN: Smile ball – Importance of functionality

USA: Rockit Apple – Smartshopping

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Consumption habits are changing, particularly with the new generations growing up. Millennials snack more, they eat on the go and visit restaurant more often than older generations.

Food retail and food service are no longer distinct universes. Some new store concepts do include on-site consumption facilities.

Finally, retail buyers and category managers are keeping a closer watch on hippest restaurant & foodies trends. It doesn’t take long before you find similar products on the shelf. It also happens to see leading FMCG companies teaming up to create new products and flavors.

On the other hand, initiatives are launched against food waste in several countries. Some of the largest global retailers have agreed to commit in order to reduce by 50 percent their food waste by 2025.

Product country winners reflecting this trend:

ARGENTINA: Terma Limonada – Promoting the market Zones

BELGIUM: Butcher’s Burger – Channel Blurring

NEW ZEALAND: Lewis Road Creamery Fresh Chocolate Milk – Cross Pollination

HUNGARY: Snacki & Go! – Changing consumption

FRANCE: Ugly Cereals that are just as good and cheaper! – Combating Food Waste

SOUTH KOREA: Honey butter chip – Promoting the market zone

The World Tour event at SIAL Paris is slated for Oct. 16-20 in Paris-Nord Villepinte.