SpartanNash Names First Chief Customer Officer

Grand Rapids, Mich.-based SpartanNash has promoted David Sisk, who joined the company as president of SpartanNash's military division in February 2020, to the newly created role of chief customer officer.

In his new role, Sisk will report to SpartanNash President and CEO Tony Sarsam, who took the helm of the company in September 2020. Sisk will be responsible for all national accounts, independent and chain grocers, e-commerce retailers, and SpartanNash's U.S. military commissaries and exchanges, according to a news release from the retailer and distributor. 

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Before joining SpartanNash, Sisk was president and COO of OSC-WEBco, where he oversaw global operations across all of the company's military channels. Sisk also worked for three decades for Procter & Gamble, culminating in a role as customer business development manager for the company's global military division.

"As part of our new corporate identity that we call 'Our Winning Recipe,' we are focused on customer-centric innovation and creating solutions that support the diverse needs of the food retailers we serve," Sarsam said in a statement, adding that Sisk "will be critical in elevating the role of the customer in our organization and driving the success and growth of these relationships."

SpartanNash touted Sisk's work in the past two years in growing private-label product offerings for the company's military division. In addition, "under his leadership last year, the military division improved its gross margin rates [and] achieved significant efficiencies within its network," the company stated.

Sisk's promotion comes on the heels of SpartanNash's promotion of supply-chain chief David Petko and communications chief Adrienne Chance, both of whom were Sarsam hires in 2021. Last month, the company reported better-than-expected retail sales for 2021, although base closures and supply-chain disruptions hampered U.S. military base and export sales.