Stop & Shop rolls out 'Deal Lock' program, to compete for inflation-weary shoppers

Looking to extend savings beyond the day of purchase, Stop & Shop rolled out its Deal Lock program Friday, allowing shoppers to take advantage of sale prices longer by providing extended savings on select items for a couple of weeks at a time.

Deal Lock joins Stop & Shop’s "sale, every day low price" and GO Rewards offers to help capture value-focused customers in an inflationary environment, Quincy, Massachusetts-based Stop & Shop, Ahold Delhaize USA’s largest brand, said in a statement.

“We are proud to offer our customers another way to save on the items they want and need, especially during these inflationary times,” said Gordon Reid, president of Stop & Shop, in a statement. “Combined with our everyday low prices, weekly sale items and loyalty program offers, we’re giving customers the ability to spend less while still checking everything off their shopping lists.”

Popular items such as Mott’s applesauce, Land O’Lakes eggs, Nature’s Promise ground turkey and Cafe Bustelo coffee kick off the Deal Lock savings, Stop & Shop said, and new items will be added frequently. Once a customer uses their Stop & Shop GO Rewards loyalty card at checkout, they will automatically receive the Deal Lock prices, bypassing any coupon clipping. Online shoppers choosing delivery and pickup will also be able to tap into the Deal Lock savings automatically at checkout, Stop & Shop said.

Both national and private label brands are included in the Deal Lock program which spans all store departments and categories, the grocery retailer said. Deal Lock items will be highlighted in the circular, as well as throughout the store. Customers can also visit stopandshop.com/pages/deal-lock to see all the products currently part of the savings program and how long those prices will stay locked-in.