Supervalu and Instacart Partner to Launch Improved E-Commerce Sites

After joining forces with Instacart to offer same-day grocery delivery back in 2015, Supervalu has entered in an exclusive multi-year contract with the ever-growing delivery service.

Under this agreement, the retailer recently launched refreshed e-commerce sites Powered by Instacart for four of its retail banners across the nation: Cub, Farm Fresh Food and Pharmacy, Shop ‘n Save and Shoppers Food and Pharmacy.

Through Instacart’s services, Supervalu will expand features such as its click-and-collect, a solution that allows customers to order online and pick up at the store without ever leaving their vehicle. The expanded offering will soon provide integration of store coupons and loyalty rewards for orders placed online through the Powered by Instacart sites, delivering additional value for shoppers.

“Our relationship with Instacart continues to evolve, and going forward we have a great plan for delivering online grocery and meal solution options for our retail customers,” Anne Dament, EVP of retail, marketing, and private brands at Supervalu, said in a statement. “Supervalu is committed to addressing the unique preferences of the communities we serve, and now customers have another option to get the fresh, premier products they expect from our retail stores with the convenience of same-day delivery that fits with their busy lifestyles.”

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Supervalu customers across Minnesota; St. Louis, Mo.; Virginia Beach, Va.; and the Washington, D.C. area can now visit brand-specific Powered by Instacart sites to fill their virtual carts and have them delivered straight to their doorstep, often in as little as one hour.

"Supervalu is a grocery industry leader and a great fit given Instacart's mission to bring customers the groceries they want from the brands they trust within their own communities," said Nilam Ganenthiran, Instacart’s chief business officer.