The Giant Co. Eliminates Online Order Minimum, Pickup Fee

Carlisle, Pa.-based The Giant Co. is bolstering its online grocery offerings for Giant and Martin's customers by eliminating the order minimum and pickup fee for its consumers. The company said this move hopes to accelerate its omnichannel strategy.

“With today’s customers having more choices than ever before, it’s critical that we continue taking steps to differentiate our online shopping experience,” said Matt Simon, VP of brand experience for The Giant Co, in a statement. “Not only do these enhancements accelerate our omnichannel strategy, but they also provide our Giant Direct and Martin’s Direct customers with greater convenience and value, uniquely positioning The Giant Co. as the online grocer of choice.”

 Last November, The Giant Co. opened its  e-commerce facility as part of a $114 million, 18-month capital expenditure plan. The facility serves more customers in Philadelphia—and for the first time in its 98-year history— in southern New Jersey.  The Ahold Delhaize USA subsidiary also announced last year  that it has teamed with Instacart to offer 30-minute delivery of select items from Giant and Martin's stores. 

The company said it now has more than 175 pickup locations, and customers across 90% of the company’s footprint have access to online grocery ordering and delivery services. Furthering its omnichannel offerings, the company last month announced offerings for Giant Co. and Martin's customers with a Ship2Me partnership that adds endless aisle shopping for its consumers.

Giant Co., an Ahold Delhaize company, operates nearly 190 stores in Pennsylvania, Maryland, Virginia and West Virginia under the Giant, Martin's and Giant Heirloom Market banners.