The Giant Co. Takes At-Home Trend to Summer Camp

Dining and cooking at home was a trend that surfaced during the COVID-19 pandemic but has had staying power. And despite rising food prices, IRI reports that when it comes to fresh produce trends, shoppers are looking for excitement in the produce aisle as the at-home trend is sticking and shoppers are looking for a more elevated experience.

Heading into the warmer months, The Giant Co. is taking the current at-home trend to summer camp. The Carlisle, Pa.-based grocery retailer in a May 31 statement said it has launched its own virtual Summer Camp series hosted by its retail dietitians. 

The series runs from June through August and features recipes and meal ideas around topics such as space, history, movies and sports, the grocery retailer said. All classes are free and will be held live via Zoom.

“While food brings families together year-round, there is something special about time spent together in the summer—making s'mores by the campfire, picking strawberries, and grilling all the barbecue favorites,” Kilene Knitter, dietitian for The Giant Co., said in a statement. “Our Summer Camp series is full of plenty of food fun for families and chefs of all ages.”

Classes include:

The Giant Co.'s dietitians will also host various Feature Friday classes throughout the summer, including Mocktails in a Minute, a Summer Produce Series, Salads in a Snap, Skills on the Grill, and Back to School with a focus on food allergies.

Advanced registration is required for each class at thegiantcompanynutritionists.eventbrite.com, where a complete listing of virtual classes and ingredients can also be found. The Giant Co. said shoppers can earn 50 CHOICE Rewards points when they register, provide their card number, and attend the entire class.

Giant Co., an Ahold Delhaize company, operates nearly 190 stores in Pennsylvania, Maryland, Virginia and West Virginia under the Giant, Martin's and Giant Heirloom Market banners.